The lights around the perimeter of the Welcome to Fabulous Las Vegas sign will be illuminated pink in a ceremony Thursday, Oct. 3 at 11 a.m. in recognition of Breast Cancer Awareness Month.

Clark County Commissioner Marilyn Kirkpatrick will be joined in a short ceremony at the sign by representatives of Nevada Cancer Coalition, an organization dedicated to providing resources and support to Nevadans affected by cancer, raise awareness about cancer prevention and early detection, and advocate for policies that improve access to quality cancer care.

“Breast cancer screening can be intimidating, overwhelming, low priority or unattainable for some Nevadans due to low information, misplaced fears or lack of access to healthcare,” said Cari Herington, Nevada Cancer Coalition’s executive director. “We appreciate Clark County and the Las Vegas region for supporting our efforts to spread the word that mammograms save lives and there are resources available to help everyone get screened.”

"Early detection is key in the fight against breast cancer. By prioritizing regular screenings and being aware of the signs and symptoms, we can empower women to take control of their health and improve their chances of a successful outcome. It’s essential that we continue to raise awareness and provide accessible resources to support women in our community," said Clark County Commissioner Marilyn Kirkpatrick.

The Welcome to Fabulous Las Vegas sign is located on the Las Vegas Strip south of Russell Road and was created in 1959 after the Clark County Commission approved funding for the project on what was then Highway 91. Submitting the lowest qualified bid was Western Electric Display, Inc. (aka “Western Neon”), purchased by YESCO in the 1960s.  The design, characteristic of the Googie architecture movement, was created by Betty Willis. The 25-foot-tall sign was listed on the National Register of Historic Places in 2009, Clark County’s centennial year. The sign, like the rest of the Las Vegas Strip, is in unincorporated Clark County.

The Nevada Cancer Coalition is a non-profit organization that works to reduce the burden of cancer in Nevada by collaborating with partners to develop programs that focus on cancer prevention and screening, and by providing outreach and education on cancer prevention and survivorship.